This year started with emergence of some of the coolest concept cars in the market. Some of them include Volkswagen bus, Faraday Future, Lincoln Navigator, BMW’s Vision Next 100, etc.
But what is a concept car and how is it different from the usual car?
Concept Cars can be defined as the cars which are just for the sake of showcase in the showrooms. They are not merely meant for sale to the customers and in general, layman terms can be referred as a sample car. And sometimes even referred as, concept vehicle, show vehicle or prototype.
Then you must be thinking that when the car is displayed in the market and not sold to any of the customers, then why are the cars even made public?
In this article, we shall discuss why concept cars are for public display but not sale?
- Publicity:
Publicity for Eccentricity!!!
The major reason for why concept cars are for public display but not sale is for publicity. It is one of the best ways to market your product even before it is made available to the public.
The publicity/marketing of the car is not so bothersome once it is manufactured in large quantities, accessible by public. Therefore, a company usually opts for this.
- Create a Buzz:
Buzz and be fuzz!!!
One of the reasons for car manufacturing companies deciding on it is to create a buzz. It is one of the easiest and cheapest ways to showcase one’s product in the market.
The buzz can be even created through the help of media, pamphlets, or the best of all is the word of mouth.
- Research:
Research and discharge your duties accordingly!!!
One of the major reasons for why concept cars are for public display but not sale is solely for the research purpose.
Car manufacturers would want to understand the reaction of the public, know their preferences, their dream model, etc. and based on all the inputs received a fresh model is prepared later on. (But it is a mass production)
- Study a Design Theme:
Design Theme, Kind of Campaign Theme!!!
Studying a design theme is very similar to the research aspect. Manufacturing companies after they display the automobile usually check out people i.e. be vigilant. On how they (people) at that moment feel about the design, color, its components, etc. It is like a live feed for them on how they can improve the automobile without any middlemen explaining them or going through the research input received.
- Enhance a Brand:
Brand Beforehand!!!
The biggest and one of the major hidden but open truth reasons on why concept cars are for public display but not sale is to enhance their brand.
This is one of the trendy tactics to capture public attention and improve your brand value in the market. This can sure shot help in creating a buzz and as well as make people aware of your brand.