“Organic traffic” is one of those buzzwords you hear a lot when it pertains to blogging. It sounds great, but what does it suggest? Well, consider your blog site as a garden. Instead of using artificial items that have short-term results, and might taint the vegetables you’re growing, you roll up your sleeves and do things the old-fashioned way. You rely on water, sunlight, soil, and weeding. You do your best to make sure the vegetables are all-natural and organic.
That’s essentially what organic growth implies. However, we’re discussing blogging. You aren’t aiming to take the artificial and faster route, like spending money on Facebook fans or purchasing positive product reviews. Rather, you’re attempting to earn an audience the old-fashioned way. That takes more time, more effort, and more resources, but the results are cleaner and more permanent than what you would get if you just threw money at it. The cost of starting a blog the old-fashioned way can be lower if you are willing to be patient on the return.
If you want to naturally grow your blog, here are some suggestions.
Suggestion #1: Target a Niche
Too often, bloggers will try to appeal to the broadest possible audience in order to acquire more fans and more traffic. Instead of seeking a broad audience, you will get better outcomes by fishing in a smaller pond. Basically, you need to find a niche and a loyal audience. You need to understand who your audience is and get a sense of exactly what they desire. If you want them to remain, loyal members of your site, you will have to continue to provide the information that they want. For example, on an automotive-themed blog like this one, writing articles to target car lovers, like restoring a BMW, will net the most organic traffic.
Suggestion # 2: Produce Fantastic Material
Unfortunately, many blog writers forget that the key to growing their audience is to really have fantastic material on their blogs. You can do all the social media sharing, networking, and SEO tweaking you want. However, if you don’t have the content individuals want, it won’t make an impact. Before asking how to get a bigger market share, take a look at what you’re producing. Make sure the content is good. You can’t put up lousy content and expect to maintain a loyal fan base.
Suggestion # 3: Engage Your Audience
Blogs aren’t static things that exist in an airtight glass case. They are places where you can talk directly to your audience, and it’s not just that. Audiences are expecting to be engaged, even if it’s simply responding to remarks in the comment area. If you have social media pages connected to your blog site, communication becomes much more crucial. It is important to make your blog site conversational and interesting.
Suggestion # 4: Network with Other Bloggers
Your very first response may be to see other bloggers as competitors. However, it is necessary to keep in mind that your audience is not a finite thing. Individuals can opt to be fans of more than one blog site. By reaching out to fellow blog writers for shared support, you will be exposed to larger audiences. Sometimes all it takes is a guest blogger to establish curiosity.
Do not hesitate to connect with fellow bloggers. Whether you’re connecting online or you meet up at a convention, sometimes the key to lasting growth is having another person inform their friends about you. Having a blog is a rewarding side-gig that can bring you large amounts of success. Find your passion, and blog about it. It’s the passion that will allow you to continue to produce great content. Take a look, for all the really good blogs are managed by people who are passionate about their site and niche.