Marketing is necessary for all businesses, including auto repair shops. Unfortunately, in many cases the owners of such businesses do not know that much about how to promote the services offered. If you are in such a situation, you are looking for really fast results. This is why you want to consider the fast marketing tips that are offered below by Van Isle Auto Glass Victoria.
Create A Business Blog
Because the online world is so important for practically all businesses, it is a very good idea to create a blog. This will increase online presence and will do wonders with a really small budget. The greatest thing about the blog is that you can share stories happening at the auto repair shop and highlight the quality of the work you do. Such posts are also going to work really well on social media.
Use Social Media
Talking about social media, the main networks to consider are Facebook and Instagram, with Twitter also being an interesting option. Being on social media is a great marketing move because of two main reasons:
- You can interact directly with current and potential clients.
- You can run really simple, fast and effective promotions that bring in new clients.
Everything that is written on the blog should be shared on social media, together with extra content like images or videos of the team working.
Create A Newsletter
It is really easy to create a newsletter with Mailchimp or similar services. The account you need at first is free and email marketing is still one of the most effective ways to keep people coming back to an auto repair shop. Try to offer something free for people to sign up like a free service.
Send Reminders To Clients
The customer service you offer is paramount for future business success. You want to keep a tap of the current customers so that you can email them with reminders about services often needed, like an oil change or a routine check-up. You can also use Mailchimp for this purpose as automatic messages can be sent at a number of months after a client signed up for the newsletter after coming to the shop. Reminders about current promotions can also be sent to get current clients to come back for some discounts.
Always Follow Up With Clients
Through online marketing you can get brand new clients but you need to never forget about the various old school marketing strategies that are proven to be very successful. One of them is definitely to follow up with existing clients. You can easily offer a free check-up on the next shop visit and ask for feedback about the services that were offered. By following up and asking for feedback you can improve your services, which is definitely something you want in order to get more profits in the future.
Bartering With Other Businesses
There are surely various businesses that you can work with in order to market the auto repair shop. This is a wonderful opportunity as promoting another business automatically brings in new possible clients. Barters are very effective and are really quick to set up.