One of the most critical aspects of business is marketing, or more specifically, how to capture your audience’s attention. If you are a car manufacturer looking to make some money, you better have a plan for capturing people’s interest in your products! Despite all the advancements that come with every new model year of vehicles on the market today, not everyone sticks with one brand their whole life. Many people go back and forth between brands they love and those that offer them the best deals—and it looks like these shoppers may be winning out.
There are numerous reasons why someone might always shop for different auto brands before choosing one. Maybe they want to find something at the lowest price possible; perhaps they’re just curious about what else is out there. But, at the same time, loyalty to a particular automaker often comes from a sense of trust and familiarity. People might be hesitant to switch brands if they’ve had a good experience with one in the past.
1) According to a study by J.D. Power, brand loyalty is on the decline when it comes to cars. Only 41% of customers surveyed said they “definitely will” buy their next vehicle from the same make and model as their current one, compared to 47% in 2013. This could be due to factors like customers getting more interested in other makes or the wide range of incentives from different car brands.
In any case, it seems that customers will be driven by their motivations when they shop around for a new vehicle instead of staying loyal to one brand. If you’re looking to boost your sales and make some money, then maybe consider creating an incentive plan for current customers to get them interested in a new model.
2) When it comes to brand loyalty, people often go beyond just sticking with the same make and model of car. They might also proudly display their preference for a specific automaker by buying accessories or other branded items.
For example, some people might buy a hat or T-shirt with the logo design of their favourite car brand on it. Others might add branded stickers or decals to their car. And still, others might post pictures of their vehicle on social media with a caption about how much they love it.
3) Whatever the case may be, it’s clear that many people are proud to show off their love for a particular automaker. If you’re a dealership manager looking to increase brand visibility, then consider marketing your products in a way that encourages this type of loyalty. You could give branded merchandise like a Subaru license plate frame or Honda keychain to new car buyers and maintenance customers. Such seemingly insignificant tokens of customer appreciation have a way of reinforcing loyalty and validating their existing faith in the brand and what it stands for.
4) In the end, it’s clear that there are many different motivations driving car purchases. With an increasing emphasis on customer experience, modern automotive marketing hinges on making connections on a personal level. However, in the long-term, it’s the engineering and performance that dictates loyalty. Whether you want them to stick with one particular model or start buying more branded items, your job as a marketer is to figure out what makes customers tick and use this information accordingly.
When it comes down to it, people will always be interested in the best deal. If you can offer them a good incentive to switch to your brand, then you’re more likely to see success. But, if you’re looking to boost your sales and make some money, then maybe consider creating an incentive plan for current customers to get them interested in a new model. But, at the same time, don’t forget about those customers who are already loyal and satisfied with what you have to offer!
-Lack of loyalty is often due to a sense of curiosity about other brands
-Many people go beyond just sticking with the same make and model of car
-Offering branded merchandise can increase brand visibility
-People are always going to be interested in the best deal. If you can offer them a good incentive to switch to your brand, then you’re more likely to see success.
Conclusion
Overall, there are many different motivations for loyalty to a specific brand. Whether you want them to stick with one particular model or start buying more branded items, your job as a marketer is to figure out what makes customers tick and use this information accordingly. When it comes down to it, people will always be interested in the best deal. If you can offer them a good incentive to switch to your brand, then you’re more likely to see success.