Have you ever noticed that the roads in the UK seem to be dominated by German brands? German manufacturers have been hugely popular in the UK for many years now and it is a country that has a rich history of manufacturing some of the best cars in the world. Whether you are buying used Mercedes, Audi, BMW, Volkswagen or another German brand, you will find it to be a smart move. So, why are German cars so popular?
History
One of the primary reasons that German cars are so popular is their history. Germany has a longer car history than any other nation with Karl Benz patenting the first vehicle using an internal combustion engine in 1886 and they have been pioneering in the industry ever since this moment.
Racing
It is also the racing history of Germany that contributes to their popularity. There have been many iconic German racers throughout history, including Michael Schumacher, Sebastian Vettel and Wolfgang Von Trips. German brands have also enjoyed great success and a lot of the technology that is found in German cars is developed for the track first.
Luxury
People tend to associate German cars with luxury, especially the ‘Big 3” brands of Mercedes, Audi and BMW. Even the cheapest models from these manufacturers have an air of luxury about them with upmarket interiors, pioneering technology and sleek designs. This means that German cars are often seen as status symbols in the UK and are highly desirable for motorists.
Marketing
A lot of the success of German car brands in the UK stems from the history, build quality and luxury that these cars have, but this is not the whole picture. A large part of the success comes from clever marketing (like any successful business) and each brand has had memorable marketing campaigns over the years. Public perception plays a major role in this industry and all of the German brands have managed to position themselves as modern, technologically-advanced and innovative brands. This is evident with the slogans that they have adopted, such as “The Best or Nothing” (Mercedes), “The Ultimate Driving Machine” (BMW) and “There is no Substitute” (Porsche). These are a few of the main reasons why German cars are so popular in the UK. Germany has a long history of manufacturing some of the best cars in the world and this has led the brands to build up a strong reputation in the UK and around the world.