Big data is something we hear about a lot these days. It is slowly becoming more important in our everyday lives, and it is also going to affect how we drive in the future.
As connected vehicles become more common on our roads and technology improves, big data will also play a huge role. Here are some of the main ways that big data is becoming a big issue in the automotive industry.
Big Data will Help Improve Vehicles
Cars are becoming safer all the time. From airbags to backup cameras, like the systems you can use in vehicles like the Jeep Wrangler, safety features are always improving.
But big data will almost certainly take safety to another level. With cars becoming increasingly connected, they will start to send information to the manufacturer using sensors that will track different parts of the car.
Manufacturers will be able to get much more accurate updates about the various components and design elements, helping them to spot potential problems before they become dangerous.
Vehicle manufacturers will also be able to use this vast amount of information to make improvements to their future designs so that vehicles constantly become safer and more reliable.
Advanced Traffic Control
Big data will almost certainly play a major role in monitoring traffic. When all cars are connected, this will provide a huge amount of data to authorities who will know exactly where the cars are, what speeds they are travelling at, and the problems they are encountering, both in the moment and over time.
Engineers could this information to plan the traffic systems much more effectively. For example, they may be able to access information that helps them plan the roads better and find out where to add traffic lights to reduce congestion.
More Accurate Insurance Premiums
Telematics has already been used by insurance companies. This involves sending and receiving data from a device in the car concerning vehicle speed, driver performance, and more. Insurers can use this information to provide a more accurate premium based on the driver’s risk level.
This is set to become more commonplace over the coming years as connected cars have a big role on auto insurance. Big data will make it even better because it will make it more advanced. It will provide information about the driver’s surroundings as well as their actual driving, providing more context and generating a more accurate picture of the situation.
More Advanced Maintenance
Connected cars will provide updates on the condition of the vehicle so that owners will know when problems are occurring, and they can then fix them before they become worse and more expensive.
Big data will make all this more advanced by making it quicker and more convenient. For example, big data could help to track replacement components to speed up the process.
Marketing Implications
Big data will certainly affect marketing, and we can expect to see more targeted ads based on drivers’ behavior at the wheel, such as where they are travelling to.
It is also likely that drivers will receive notifications based on things in their vicinity they may find interesting based on their activity elsewhere, such as reservations they have made on their phones.
Big Data Set to Become More Important
Big data is already having more of an impact on our lives, and this is set to continue, especially where driving is involved. In fact, reports now suggest that by 2030 it could be a $750 billion business.
Things are already changing thanks to big data, and we can expect to see many more changes in store over the coming years due to the IoT and big data combining, making it an exciting time to be a driver.
David McAndrews works in the auto industry and shares some of his industry knowledge in his articles which appear on car and tech blogs.
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